Goodman Media

Effective communication and presentation skills are a vital tool for all motorsport competitors, from novice juniors through to World Champions.


Goodman Media, established by Louise Goodman, an award winning journalist and TV presenter, delivers tailored media training programmes for individuals or small groups. We offer practical experience and expert insight to help you learn how to make the media work for you. 

No other media training company offers such extensive knowledge of motorsport and the demands placed on competitors and teams by the media and their sponsors.

Media mentoring

Goodman Media offers one-to-one and group training. Our sessions are tailor-made to suit your requirements and experience. more

Effective Techniques

Interactive media training using experienced camera technicians to replicate a live media environment. more

Flexible Schedules

Our courses are scheduled at a time and place that's convenient for you. more

Damon Hill1996 F1 World Champion

Media training is essential for any person in the public eye. Louise Goodman has years of working in the very high profile and fast moving world of Formula One. In that time, she has learned many useful lessons and tips which will prove invaluable to anyone who wants to project themselves effectively to the media

Tim HarveyDirector - BRDC Superstars

To be successful a racing driver needs to understand how the media works and know how to present themselves in a professional manner, so Louise's training sessions are an important part of the coaching programme that we provide for the BRDC Superstars

Mark WebberRed Bull F1 Driver

It's a no-brainer that working with the press is a huge part of being a driver, especially at Formula One level. Understanding how the media operate and learning how to work with them is essential if you want to make it to the top of your game.

Martin BrundleTV commentator and ex-F1 driver

Louise has been at the very heart this business for many years; she knows the sport and exactly how the media operates within it. Such experience is invaluable for anybody looking to learn some important lessons